Own Media Analyst
Based in Argentina
Core
Design and optimize automated communication flows and campaigns across owned media channels (email, push, in-app, SMS, WhatsApp) to drive measurable user growth and value.
Role type
Own Media Analyst (Lifecycle Marketing)
Builds
Automated marketing flows and campaign structures
Domain
Fintech / Digital Banking
Required skills
CRM and lifecycle marketing, marketing automation platforms, product analytics tools, SQL, experimental design, process structuring
Preferred skills
AI and automation application examples
Responsibilities
Plan, build, and optimize automated flows and campaigns; Manage user segmentation and data quality; Monitor channel health (frequency, fatigue, deliverability, compliance); Coordinate with Product, local teams, and Finance; Present results and recommendations
