Sr. Strategist, Data Strategy (SEO and GEO)
Core
Sr. Strategist driving SEO and GEO (Generative Engine Optimization) strategies to increase organic and AI traffic, visibility, and brand authority in AI-generated responses for a biotechnology client.
Role type
Senior IC SEO/GEO Strategist
Builds
SEO/GEO strategies, performance reports, and content optimizations for AI-driven answer engines
Domain
Biotechnology / Digital Marketing / Generative AI Search
Required skills
SEO strategy, GEO strategies, keyword research, AI query pattern analysis, structured data implementation, entity optimization, schema markup, SEO reporting, web analytics, content optimization, training program development
Preferred skills
Pharmaceutical/biotech industry experience, LLM behavior understanding, GEO monitoring tools expertise
Technologies
Conductor, Screaming Frog, MOZ, SEMrush, Adobe Analytics, Google Search Console, Google Analytics, AirOps, Profound
Responsibilities
Ensure SEO/GEO techniques are implemented consistently and scalably; translate complex strategies into actionable insights; perform keyword research and AI query pattern analysis; create monthly/quarterly performance reports; research and implement GEO strategies; monitor brand citations in generative AI responses; optimize content structure and schema markup for AI comprehension; partner with content teams on AI-driven optimization; provide training on GEO best practices; benchmark client performance against industry standards
Seniority
Senior, hands-on IC