Product Marketing Manager
Core
Own product positioning, messaging, and go-to-market strategies to make complex insurance simple and compelling for freelancers and SMEs.
Role type
Product Marketing Manager
Builds
Go-to-market strategies for new products and features in the digital insurance space
Domain
Insurtech / Fintech
Deliverable
product features
Required skills
Product positioning, messaging strategy, go-to-market planning, competitive analysis, customer research, brand strategy
Preferred skills
Experience in startups or scale-ups, background in financial/regulated products, strong writing ability
Technologies
None stated
Responsibilities
Develop product positioning and messaging, collaborate with growth and content teams, lead go-to-market for new products, build competitive insights, act as voice of the customer, support brand and thought leadership
Seniority
Mid-Senior, hands-on IC