Market Research Manager
Core
Develops and executes market and portfolio strategies to guide the strategic growth and optimization of Bridgestone Retail Operations' North American retail footprint across 2,200+ locations.
Role type
Senior IC market research and real estate strategy manager
Builds
Market entry strategies, portfolio optimization plans, and capital allocation models for retail expansion and transformation
Domain
Retail real estate, location strategy, and market planning
Required skills
Financial modeling, market analysis, site selection, portfolio optimization, data visualization, strategic planning, competitor analysis, sales forecasting, spatial analysis, stakeholder management
Preferred skills
GIS, spatial analytics, trade area analysis, location intelligence platforms (Esri, Alteryx, Placer.ai), Power BI, Tableau
Technologies
Microsoft Excel, PowerPoint, Power BI, Tableau, Esri, Alteryx, Placer.ai, Buxton, Kalibrate
Responsibilities
Develop enterprise market growth strategy and DMA strategies; Conduct site analysis and sales projections for new/relocation/acquisition opportunities; Develop market and portfolio scenarios for growth/closure/remodel; Present site information to executive committees; Review existing markets for portfolio optimization; Suggest refinements for quantitative scoring models; Create and manage performance reporting; Support cross-functional alignment for custom reporting; Perform correlation analysis for optimal site characteristics
Seniority
Senior, hands-on IC