Product Manager (Website & App Stores)
Core
Owns the end-to-end product strategy, roadmap, and delivery for the company website, app store listings, and acquisition experiences to drive conversion and market expansion.
Role type
Product Manager (Acquisition & Digital Experience)
Builds
High-quality landing pages, onboarding flows, multi-market web experiences, and app store listings for a regulated fintech product.
Domain
Fintech, Digital Acquisition, Multi-market Web & App Stores
Deliverable
product features
Required skills
Product roadmap ownership, conversion optimization, design system navigation (Figma), front-end collaboration, CMS management, web analytics (GA4), app store compliance management, agile backlog management, multi-language/multi-country product delivery.
Preferred skills
Experience with regulated fintech products, deep expertise in acquisition strategy.
Technologies
Figma, CMS platforms, Google Analytics 4 (GA4), Apple App Store, Google Play Store
Responsibilities
Define and translate acquisition strategy into a deliverable product plan; partner with designers to shape visual components and landing pages; collaborate with developers to quality-check and sign off on web experiences; manage content structures and localization in CMS; lead multi-language and multi-country product delivery; measure and report on acquisition metrics to validate outcomes; run agile ceremonies for the acquisition squad; maintain app store listings across Apple and Google Play for compliance and updates.
Seniority
Mid-to-Senior, hands-on IC
