PR & Content Marketing Specialist
Core
Spearhead brand narrative and accelerate inbound growth by crafting high-conversion content, securing earned media, and driving thought leadership for a B2B tech engineering firm.
Role type
Senior PR & Content Marketing Specialist
Builds
Client-facing collateral, white papers, op-eds, social content, and digital campaigns
Domain
B2B Technology / Marketing & Communications
Deliverable
product features
Required skills
Strategic content planning, media relations, thought leadership writing, SEO optimization, data-driven iteration, full-funnel content mastery
Preferred skills
B2B tech marketing experience, journalism background, industry award submission
Technologies
SEO tools, digital analytics platforms, content management systems
Responsibilities
Co-author and execute brand and content strategy across digital channels; craft client-facing collateral to convert high-value leads; secure earned media through journalist and influencer relationships; author deep-dive white papers and op-eds; develop high-engagement social content; apply on-page SEO best practices; track and analyze performance metrics to optimize ROI.
Seniority
Senior, hands-on IC