SMM-manager (Skilled)
Core
Lead social media management for a licensed online casino brand, defining strategy, managing budget, and driving brand awareness, reach, engagement, and retention.
Role type
Senior SMM Manager (iGaming)
Builds
Social media presence and growth campaigns for a licensed online casino brand
Domain
iGaming / Online Gambling
Deliverable
product features
Required skills
SMM strategy development, budget management, influencer/stremer collaboration, UGC management, conversion copywriting, social media analytics, A/B testing, cross-platform management (Telegram, Instagram, Threads, TikTok, X)
Preferred skills
Portfolio with measurable results, experience in regulated product promotion
Technologies
Telegram, Instagram, Threads, TikTok, X
Responsibilities
Develop and defend SMM KPIs, manage promotion budget, build influencer partnerships, create conversion content, brief design team, analyze SMM activities, test hypotheses and optimize content
Seniority
Senior, hands-on IC