Principal Technical Architect (m/w/d)
Core
End-to-end solution architecture for Retail/B2C customer programs focusing on Marketing Cloud, Loyalty, and Customer Data Platforms.
Role type
Principal Technical Architect (Enterprise)
Builds
Marketing Cloud, Loyalty, CDP/Data Cloud, and CRM solutions for retail and B2C clients.
Domain
Retail / B2C / Marketing Technology
Required skills
Salesforce Marketing Cloud (Engagement, Personalization, on-core), Salesforce Data 360, CDP, Loyalty mechanics, Solution Design, Technical Architecture, Presales, Stakeholder Management, German, English
Preferred skills
Retail/B2C Enterprise context, High data volume environments, System integrations (Shop, ERP, PIM, POS), Technical breadth across Salesforce platform
Responsibilities
Develop target architectures and detailed concepts for Marketing Cloud and CDP projects, Design data models and integration patterns in complex retail landscapes, Represent architecture arguments in proposals and RfPs, Lead architects and consultants in project context, Define recurring solution patterns for customer segmentation and promotion mechanics
Seniority
Principal, hands-on IC with strategic responsibility
