Brand Manager (m/w/d)
Core
Develop and implement brand strategies, manage marketing campaigns, and drive product positioning for a premium interior decoration brand in the European B2B market.
Role type
Brand Manager (B2B, Project Business)
Builds
Brand presence, marketing campaigns, product launches, and event activations for a premium interior decoration brand.
Domain
Interior decoration / Commercial real estate / B2B marketing (via careerplan.io/jobs/2261157-brand-manager-mwd-at-cbb-gmbh)
Deliverable
product features
Required skills
Brand strategy, cross-functional project management, market research, customer insights analysis, digital and traditional media management, budget management, event organization, agency management, ROI analysis, B2B sales alignment
Preferred skills
Fluency in a second European language (NL, FR, ES, PL), experience in design-led branding
Technologies
Instagram, Facebook, LinkedIn, Pinterest, email marketing platforms, digital content management systems
Responsibilities
Develop brand strategies aligned with company goals, conduct market research to identify trends, plan and execute targeted campaigns online and offline, manage brand presence at European B2B events, manage the marketing budget, own the strategic product marketing process from analysis to launch, align with commercial sales teams, manage relationships with external agencies, travel within the EU to support field sales teams, report on brand performance and key metrics
Seniority
Mid-Senior, hands-on IC