Manager, Campaign Strategy & Management
Core
Manages the planning, coordination, and delivery of integrated marketing campaigns across the full product lifecycle, translating approved strategies into detailed execution plans.
Role type
Manager, Campaign Strategy & Management
Builds
Integrated marketing campaigns for Brother's home, office, and industrial product lines
Domain
B2C/B2B Marketing, Product Lifecycle Management
Deliverable
product features
Required skills
Integrated campaign planning, cross-functional coordination, performance tracking, stakeholder management, budget management, project management, multi-channel execution, data analysis
Preferred skills
Marketing certifications (AMA, PMP), digital marketing tool proficiency, CRM/Marketing automation platform knowledge, data visualization
Technologies
Microsoft Office 365, SharePoint, Workfront, Google Analytics, Salesforce, HubSpot, Marketo, Adobe Campaign, Power BI, Tableau
Responsibilities
Translate approved campaign strategies into detailed execution plans; Coordinate campaign activities across internal teams and external partners; Monitor in-market execution against approved plans and timelines; Track campaign performance against KPIs and summarize results; Serve as a primary point of coordination for assigned campaigns; Develop status updates and performance summaries for stakeholders
Seniority
Manager, hands-on IC