Керівник відділу маркетингу/Head of Marketing
Core
Lead marketing strategy and operations for a consulting firm specializing in HR solutions, scaling existing products and services.
Role type
Head of Marketing (Strategy & Operations)
Builds
HR consulting products and services for B2B and B2C clients
Domain
Human Resources / Consulting
Deliverable
product features
Required skills
B2B marketing strategy, digital channel management (SEO, performance, SMM, email/CRM), marketing analytics, brand positioning, product launch, team coordination, budget planning
Preferred skills
Experience in service business, experience launching new services or scaling to new markets
Technologies
SEO, performance marketing, SMM, email/CRM
Responsibilities
Develop and implement marketing strategy (B2B and B2C), plan and coordinate digital channels, analyze campaign effectiveness and KPIs, analyze competitive environment, segment audiences and manage funnels, develop brand positioning, participate in new product launches, manage content and communications, coordinate marketing team and contractors, plan and control marketing budget