方案策划经理（北京/上海）
Core
Full-link marketing planning for Tencent's marketing business, executing strategies to improve client ad performance and ROI.
Role type
Senior marketing strategy manager
Builds
Customized marketing solutions for clients across different industries
Domain
Digital advertising / Marketing
Deliverable
product features
Required skills
Full-link marketing planning, market trend analysis, client needs analysis, competitor analysis, cross-functional collaboration, project management, strategic reporting
Preferred skills
Experience with large brand clients, complex project planning
Technologies
N/A
Responsibilities
Develop and execute full-link marketing strategies, analyze market trends and client needs, collaborate with sales/product/operations teams, lead key marketing projects, output marketing insights reports
Seniority
Senior, hands-on IC