《英雄联盟》-发行运营
Core
Formulate and execute the launch strategy for League of Legends in China, serving as the central hub connecting product, brand, community, esports, and channel teams to drive localized operations and marketing.
Role type
Senior IC Game Launch & Operations Manager
Builds
Localized game launch campaigns, community engagement programs, and esports integration initiatives for the Chinese market.
Domain
Gaming industry, specifically MOBA titles and IP management.
Deliverable
product features
Required skills
Game launch strategy, localization planning, project management, cross-functional collaboration, product translation, community sentiment analysis, AIGC content integration, risk management, stakeholder communication.
Preferred skills
Deep League of Legends expertise (Diamond+ rank), knowledge of esports ecosystem, familiarity with internet meme culture, PPT/document writing.
Technologies
AIGC tools, AI data analytics platforms, private domain traffic systems.
Responsibilities
Develop comprehensive launch strategies including localization and marketing timelines; coordinate with R&D to optimize product features based on player feedback; manage end-to-end project lifecycles and resource allocation; create content assets and support KOL/influencer campaigns.
