《金铲铲之战》-发行运营推广
Core
Formulate and execute operation promotion plans for the game 'Legends of Runeterra' (Jin Chan Gan Zhi Zhan) to drive user growth.
Role type
Growth-focused game operations and marketing specialist
Builds
User acquisition and engagement campaigns for a mobile strategy game
Domain
Mobile gaming, specifically League of Legends IP
Deliverable
product features
Required skills
Game industry experience, event marketing, channel partnerships, live streaming, content creation, business development, public relations, media relations, user research, strategic thinking
Preferred skills
League of Legends IP knowledge, fluent English
Technologies
N/A
Responsibilities
Develop and execute promotion plans across product lifecycle stages; leverage event marketing, channel cooperation, live streaming, content, BD, PR, and media to achieve growth targets; identify user growth opportunities and expand content/channel collaborations; create high-quality creative content based on game mechanics and style to drive partnerships.
