火龙漫剧-增长策略产品经理(北京/深圳)
Core
Design and iterate coin incentive systems and push notification touchpoints to drive user engagement and retention for a video streaming platform.
Role type
Growth Strategy Product Manager
Builds
Incentive systems (sign-in, watch-time, ad rewards), push notification campaigns, and A/B testing frameworks.
Domain
Entertainment / Video Streaming / Mobile Apps
Deliverable
product features
Required skills
Incentive system design, Push notification strategy, A/B testing, Data analysis, ROI modeling, User lifecycle management
Preferred skills
AI application experience
Technologies
A/B testing frameworks, Data analytics tools
Responsibilities
Design and iterate coin incentive systems including sign-in, watch-time tasks, and ad rewards; Manage push notification and in-app message touchpoints with frequency control; Own A/B experiments for DAU, retention, and cost efficiency; Collaborate with content, ad, algorithm, and data teams to integrate incentives into the user lifecycle.