UE微恐轻动作项目-游戏内容运营
Core
Plan and produce promotional content for a horror-themed mobile game, focusing on social media virality and community engagement.
Role type
Game content operations specialist (social media & short video)
Builds
Social media posts, short videos, memes, and interactive campaigns for a horror game
Domain
Gaming (horror genre) + Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, short video production, meme culture, community management, copywriting, data analysis
Preferred skills
Experience with horror/sci-fi lore (SCP, creepypasta), PUGC ecosystem management, influencer collaboration
Technologies
Social media platforms (TikTok, Douyin, Weibo, etc.), video editing tools, analytics dashboards
Responsibilities
Develop content calendars aligned with game updates and platform trends; Create and execute short-form video and image campaigns; Guide player-generated content (PUGC) and third-party collaborations; Analyze engagement metrics to optimize content performance; Coordinate with art and dev teams for asset delivery.