微信小店-电商直播产品策划
Core
End-to-end product planning for the WeChat Shop e-commerce live streaming module, including requirement research, product design, feature definition, and launch execution.
Role type
Senior Product Manager (E-commerce Live Streaming)
Builds
Live streaming product features, interactive gameplay, marketing tools, and transaction flows for WeChat Shop.
Domain
E-commerce, Live Streaming, Social Commerce
Deliverable
product features
Required skills
Product strategy, data analysis, user research, cross-functional collaboration, requirement documentation, product design
Preferred skills
E-commerce live streaming experience, content e-commerce background, industry-specific merchant solutions (apparel, beauty, food, electronics)
Responsibilities
Define long-term development strategies and phased implementation plans for live streaming products; Design innovative interactive gameplay and marketing tools to boost user engagement and conversion; Customize differentiated live streaming solutions for various merchant verticals; Iterate product features based on data analysis and user feedback; Collaborate with operations, engineering, design, and data teams to deliver complex projects.
Seniority
Senior, hands-on IC