轩辕传奇-小游戏发行运营-新星引力计划
Core
End-to-end publishing and growth operations for WeChat mini-games, focusing on channel expansion, user acquisition, and data-driven strategy optimization.
Role type
Senior IC mini-game publishing operations manager
Builds
WeChat mini-game projects for end-users
Domain
Gaming (mobile/mini-games)
Required skills
WeChat mini-game platform expertise, user acquisition strategy, data analysis, cross-functional collaboration, compliance management
Preferred skills
Ad campaign management, channel partnership negotiation,投手 (bidder) management
Responsibilities
Coordinate full-cycle publishing including platform policy alignment and resource coordination; Expand and maintain co-publishing channels to drive exposure and downloads; Plan and execute paid user acquisition campaigns; Analyze key metrics (new users, CPA, LTV, ROI, retention, revenue) to optimize strategies; Manage version approvals, rectifications, and qualification declarations for compliance.
Seniority
Senior, hands-on IC
