腾讯营销策划高阶岗位（北京/上海）
Core
Full-link marketing planning for Tencent's marketing business, focusing on optimizing client ad performance and ROI.
Role type
Senior marketing strategist
Builds
Customized marketing solutions for clients across various industries
Domain
Digital advertising and marketing
Required skills
Full-link marketing planning, market trend analysis, competitive intelligence, cross-functional collaboration, project management, strategic reporting
Preferred skills
Experience in large transportation industry, complex project planning, B2B client management
Technologies
N/A
Responsibilities
Develop and execute efficient marketing strategies to improve client ad effectiveness and ROI; Analyze market trends, client needs, and competitor dynamics to identify business opportunities; Collaborate with sales, product, and operations teams to implement strategies; Lead or participate in key marketing projects to ensure high-quality delivery; Produce marketing insights reports and strategic recommendations to support decision-making and business growth.
Seniority
Senior, hands-on IC