微信小店-产品运营-家用电器行业运营方向
Core
Drive growth and market share for the home appliance category on WeChat Mini Programs through industry operations and product promotion.
Role type
Category Operations Manager (Home Appliances)
Builds
WeChat Mini Program ecosystem for home appliance brands
Domain
E-commerce / Social Commerce / Home Appliances
Deliverable
product features
Required skills
Category strategy, data-driven decision making, KPI framework design, cross-functional coordination, product thinking, execution
Preferred skills
Social commerce experience, content commerce experience, digital appliance brand operations, 0-1 innovation
Responsibilities
Develop and adjust operational strategies based on data to manage business risk; Build monitoring frameworks to identify business issues; Drive product and service quality improvements through cross-team collaboration.