微信小店-产品运营-服饰行业运营方向
Core
Drive merchant scale and GMV growth for the apparel industry on WeChat Mini Programs by introducing, incubating, and managing key merchants across their lifecycle.
Role type
Senior Product Operations Manager (Apparel Industry)
Builds
Merchant growth programs, industry-specific product strategies, and monitoring frameworks for apparel brands on WeChat.
Domain
E-commerce / Apparel / WeChat Ecosystem
Deliverable
product features
Required skills
Apparel industry operations, WeChat ecosystem expertise, merchant lifecycle management, market research, data-driven decision making, strategic planning, cross-functional collaboration.
Preferred skills
Existing apparel brand or industrial cluster merchant resources, 0 to 1 project experience.
Responsibilities
Lead the introduction and incubation of key apparel merchants; Identify merchant pain points and develop tailored support strategies; Build industry metric systems to monitor business health; Conduct market and competitor research to drive rule iterations.