Social Media Manager/in (m/w/d)
Core
Manage and develop the Justus-Liebig-Universität Gießen's central social media channels (Meta, YouTube, LinkedIn) to authentically engage audiences, particularly prospective students, with insights into research, study, and campus life.
Role type
Social Media Manager
Builds
Content (text, image, video, Reels) and community engagement for the university's digital presence
Domain
Higher Education / Public Relations
Deliverable
product features
Required skills
Social media management, content creation, storytelling, social media analytics, community management, video editing, camera operation
Preferred skills
Science or university communication experience, journalism background, experience with Adobe Premiere/Lightroom/DaVinci Resolve/Final Cut Pro/CapCut, social media campaign conception
Responsibilities
Plan, create, and publish target-group-appropriate content; translate research topics into understandable formats; monitor social media trends; coordinate with internal and external partners; analyze social media metrics and create reports
Seniority
Mid-level, hands-on IC