Senior Produktmanager - Schwerpunkt Marketing (m/w/d)
Core
Senior Product Manager driving B2C product strategy, marketing campaigns, and lead generation processes to improve user acquisition and conversion.
Role type
Senior Product Manager (B2C Marketing & Growth)
Builds
B2C digital products, marketing campaigns, and lead management workflows
Domain
Healthcare / B2C Digital Services / MarTech
Deliverable
product features
Required skills
Product lifecycle management, Web analytics & funnel analysis, A/B testing & experimentation, CRM integration, AI opportunity identification, B2C product strategy
Preferred skills
MarTech experience, Lead generation expertise, Enterprise software background (via careerplan.io/jobs/2072875-senior-produktmanager-schwerpunkt-marketing-mwd-at-vp-verbund-pflegehilfe-gmbh)
Technologies
Web analytics tools, CRM systems, A/B testing platforms, AI/ML tools
Responsibilities
Define product roadmap for B2C customer journey from visibility to conversion, Analyze funnel data and user behavior to prioritize backlog, Validate ideas via A/B tests and prototypes, Identify and implement AI potentials for search and lead qualification
Seniority
Senior, hands-on IC