《无畏契约手游》- 电竞赛事品牌发行经理
Core
Define and execute long-term brand strategy for Valorant Mobile esports, transforming annual tournament cycles into continuous narrative content that drives user engagement and product growth.
Role type
Senior Esports Brand & Distribution Manager
Builds
Esports content ecosystem including player narratives, official columns, live streams, and social media campaigns
Domain
Mobile Gaming / Esports / FPS
Deliverable
product features
Required skills
Brand strategy, content product planning, cross-functional collaboration, community management, crisis management, data-driven decision making
Preferred skills
0-to-1 project leadership, large-scale integrated marketing experience, deep understanding of FPS user culture and creator economy
Technologies
Social media platforms, live streaming tools, content management systems
Responsibilities
Develop brand strategy and user journey maps for esports events; Plan content themes and distribution rhythms across channels; Establish creator collaboration mechanisms with players and streamers; Manage content product lifecycle and asset reuse; Align product, marketing, and community efforts for user growth; Build evaluation frameworks for brand impact and risk mitigation.