Brand Manager
Core
Own company and product perception across all touchpoints, ensuring consistent look, voice, and message while leading product marketing and event management.
Role type
Brand Manager
Builds
Humanoid robots (HMND-01 Alpha) and related brand assets
Domain
Robotics / AI / Hardware
Deliverable
product features
Required skills
Brand strategy, product marketing, content creation (video, script, storyboard), project management, stakeholder coordination, industry trend analysis
Preferred skills
AI tools proficiency, video/photo production, technical product marketing, event management
Technologies
AI content tools, video editing software
Responsibilities
Strengthen brand recognition and coherence across touchpoints; Support product and corporate positioning during launches and global expansion; Lead product marketing with high-impact assets; Manage partner-generated content; Own presence at expos and industry events; Monitor industry trends and competitor activity; Prepare and adapt video content end to end; Oversee product visual content and manage shoots; Track content performance and apply learnings
Seniority
Mid-level, hands-on IC