光子发行部-海外品牌营销经理（射击品类方向）
Core
Lead global marketing and brand campaigns for shooter games, managing the full lifecycle from brand positioning to launch and updates.
Role type
Senior IC global brand marketing manager (shooter games)
Builds
Global brand campaigns, media coverage, and player engagement for shooter titles
Domain
Gaming industry, shooter genre, global markets
Deliverable
product features
Required skills
Global marketing strategy, campaign planning, media relations, KOL management, market insights, project management, cross-functional coordination, English fluency
Preferred skills
Shooter game experience, Gamescom/TGS/PAX event management, high-exposure campaign execution
Technologies
N/A
Responsibilities
Develop global launch strategies for shooter games; Execute high-impact brand campaigns including TVCs and trailers; Coordinate global gaming events and media/KOL partnerships; Manage global creative assets and market intelligence.
Seniority
Senior, hands-on IC