Senior Brand Manager (d/m/w) - Markenstrategie & Brand Leadership
Core
Senior Brand Manager responsible for shaping the future of the easyCredit brand, integrating strategy, technology, and customer experience in a world of Generative AI and Agentic Commerce.
Role type
Senior Brand Manager (Strategy & Leadership)
Builds
Strategic brand positioning, brand governance, and brand architecture for the easyCredit product family within the Volksbanken Raiffeisenbanken group.
Domain
Financial Services / Brand Strategy / Generative AI
Required skills
Strategic brand management, complex brand architecture, brand governance, brand law (naming, portfolios, conflicts), stakeholder management, leadership, Generative AI & GEO understanding, strategic foresight.
Preferred skills
Experience leading interdisciplinary projects, managing agencies and external partners, communication and presentation skills.
Technologies
Generative AI, AI Search, GEO, Agentic Commerce
Responsibilities
Develop strategic brand positioning and profiles; manage complex brand architectures and migrations; establish brand governance; advise management on brand strategy and customer experience; lead strategic brand projects; handle brand legal topics; integrate Generative AI and GEO into brand leadership; monitor technological and market trends.
Seniority
Senior, hands-on IC with leadership responsibilities
