光子发行部-创意品牌经理
Core
Lead visual creative strategy and execution for game product branding, managing KV, CG, PV, and TVC assets to drive user emotional resonance and brand expansion.
Role type
Senior IC creative brand manager (game marketing)
Builds
High-quality visual content (video and static) for game marketing campaigns
Domain
Gaming industry + Visual arts/Marketing
Required skills
Visual creative direction, 3D animation and CG production oversight, script/storyboard design, video editing and pacing, color theory and composition, cross-functional project management, AIGC trend integration
Preferred skills
Experience with celebrity artist teams, advanced aesthetic innovation
Technologies
AIGC tools, 3D animation software, video editing suites
Responsibilities
Define and execute visual identity systems for game IPs, collaborate with internal R&D and operations teams, manage external production vendors, optimize creative workflows, and ensure consistent visual quality across all marketing materials.