东欧区手游市场营销
Core
Lead market strategy and full-cycle marketing for mobile games in the Eastern Europe region, driving user growth and brand influence across product lifecycles.
Role type
Senior regional marketing manager (mobile games)
Builds
Mobile game titles (e.g., PUBG MOBILE, NIKKE, Honor of King) for global players
Domain
Mobile gaming, Eastern Europe market
Required skills
Strategic planning, KOL and content marketing ecosystem building, local market insight, cross-functional collaboration, data-driven analysis, English business communication
Preferred skills
Russian language skills, experience with Western European or Eastern European markets, experience with AAA or mid-core mobile titles
Technologies
Social media platforms, marketing automation tools, data analytics platforms
Responsibilities
Develop integrated marketing plans based on product lifecycle stages, build and manage influencer networks for content creation, analyze player personas and social media trends to inform strategy, collaborate with product and engineering teams to remove blockers
Seniority
Senior, hands-on IC
