《英雄联盟》-品牌经理
Core
Define brand positioning and market strategy for League of Legends and Teamfight Tactics; drive growth in product data and brand influence through innovative marketing.
Role type
Brand Manager (PC Gaming)
Builds
Brand campaigns, media placements, content marketing, PR, and event marketing for PC games
Domain
PC Gaming / Esports
Deliverable
product features
Required skills
Brand strategy, market analysis, project management, data analysis, cross-functional collaboration, budget management
Preferred skills
Knowledge of League of Legends and Teamfight Tactics gameplay, esports ecosystem, and player culture, English proficiency
Technologies
None stated
Responsibilities
Develop brand positioning and market strategies; identify market opportunities and execute innovative marketing campaigns; coordinate creative, media, content, PR, and event marketing execution; manage project budgets and iterate based on data analysis
Seniority
Mid-level, hands-on IC