Marketing Specialist II, CEE
Core
Plan, deliver, and optimize integrated marketing initiatives to promote the University of Waterloo's Co-operative and Experiential Education programs for prospective students, current students, employers, and partners.
Role type
Marketing Specialist
Builds
Marketing campaigns, content, events, and audience engagement initiatives for Co-operative and Experiential Education
Domain
Higher Education / Co-operative Education
Deliverable
product features
Required skills
Integrated marketing planning, audience segmentation, content creation, brand stewardship, stakeholder collaboration, campaign performance analysis, process improvement
Preferred skills
Knowledge of work-integrated learning environments, digital channel management, accessibility standards
Technologies
Marketing automation tools, content management systems, analytics platforms
Responsibilities
Develop audience-focused content and messaging for diverse audiences; Translate complex academic and experiential learning information into compelling marketing materials; Lead delivery of assigned marketing plans and campaigns; Evaluate campaign performance to optimize marketing effectiveness; Collaborate with cross-functional teams including Creative Studio and Market Research; Recommend improvements to marketing processes and tools
Seniority
Mid-level, hands-on IC