Marketing Specialist
Core
Develop and implement multi-channel marketing programs and strategies to support business line goals, focusing on customer growth, retention, and engagement.
Role type
Marketing Specialist (Event & Multi-channel focus)
Builds
Marketing programs, event initiatives, promotional materials, and sales collateral
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Project management, event planning, data analysis, compliance knowledge, cross-functional collaboration, strategic planning
Preferred skills
Cvent proficiency, CRM usage, analytics dashboard management, presentation skills
Technologies
Cvent, Microsoft Office (PowerPoint, Excel, Word), CRM, email platforms, analytics dashboards
Responsibilities
Assist Regional Marketing Managers in executing integrated event marketing initiatives; Plan and execute events, webinars, and promotional activities; Coordinate with internal teams for timely delivery of marketing assets; Leverage insights and data to support strategic recommendations; Maintain segment-specific marketing plans, calendars, and timelines; Submit marketing materials for compliance review; Monitor industry trends and competitor activities
Seniority
Mid-Senior level (6+ years experience)
