Salesforce Data and Marketing Cloud Intelligence Architect
Core
Designs and implements complex data harmonization, ingestion, and visualization strategies to transform multi-source marketing data into actionable insights for enterprise-level marketing analytics.
Role type
Senior Salesforce Datorama (Marketing Cloud Intelligence) Architect
Builds
Enterprise marketing analytics dashboards, ETL pipelines, and data models
Domain
Financial services marketing technology
Deliverable
production ML models | dashboards & analysis
Required skills
Salesforce Datorama (MCI), SQL, API integrations, ETL pipelines, data modeling, data governance, marketing channel knowledge, KPI frameworks, SOQL, Data Loader
Preferred skills
Salesforce Certified Data Architect, Platform Data Architect, Marketing Cloud Intelligence Accredited Professional
Technologies
Salesforce Datorama, Salesforce CRM, SQL, ETL tools
Responsibilities
Design data models and normalize disparate data sources; Build robust ETL pipelines and custom connectors; Configure calculated dimensions and complex widgets for KPI frameworks; Enforce data governance and optimize performance for high-volume datasets; Implement QA processes for data accuracy and system deployment
Seniority
Senior, hands-on IC
