Customer Insights Analyst — Apple Retail Online
Core
Translate customer journey and campaign performance data into insights to inform Customer Lifecycle Marketing (CLM) strategy and build AI-assisted tools.
Role type
Senior IC Customer Insights Analyst (Lifecycle Marketing)
Builds
AI-assisted analytics tools, dashboards, automated reporting workflows, and test designs for marketing stakeholders.
Domain
Retail e-commerce, Customer Lifecycle Marketing, Applied AI
Deliverable
production ML models
Required skills
SQL, Python, Machine Learning (segmentation, churn/retention prediction), A/B testing design, Data Visualization (Tableau), Cloud Data Warehousing (Snowflake), Analytical Problem Solving
Preferred skills
LLM-assisted analytics, Advanced A/B testing for marketing, Quantitative academic background
Technologies
Python, SQL, Tableau, Snowflake, LLMs
Responsibilities
Lead day-to-day customer insights and CLM performance analysis; Support design and measurement of A/B tests; Triangulate cross-functional data into unified insights; Develop and iterate on AI-assisted analytics applications; Partner with Marketing and Product teams to translate business questions into analysis plans.
Seniority
Senior, hands-on IC
