CareerPlan

Product Manager, AI/ML - Apple Ads, Marketplace

Cupertino, United States of AmericaFull-time2026-10-07 → 2026-11-10

Core

Define product strategy and roadmaps for large-scale AI/ML systems powering ad discovery, relevance, quality, and safety across Apple's ecosystem.

Role type

Senior Product Manager (AI/ML Systems)

Builds

Ad Matching & Retrieval systems and Ad Relevance, Quality & Safety systems for Apple Ads Marketplace

Domain

Advertising, Machine Learning, Search & Information Retrieval

Deliverable

production ML models

Required skills

Product strategy definition, ML system lifecycle management, SQL/data exploration, cross-functional leadership, technical PRD creation, metrics definition

Preferred skills

Search/retrieval domain expertise, LLM/rater system experience, advertising marketplace knowledge, online experimentation design, 0→1 product launch

Technologies

LLMs, embeddings, vector retrieval, deep learning, classification, model distillation, human-in-the-loop systems, low-latency inference

Responsibilities

Define product vision and success metrics for AI/ML systems; Partner with ML research and engineering to shape requirements; Drive products through full lifecycle from exploration to production; Use data to diagnose gaps and prioritize investments; Define metrics connecting ML performance to user/advertiser outcomes; Incorporate privacy-preserving signals into systems; Communicate technical tradeoffs to stakeholders

Seniority

Senior, hands-on IC