Machine Learning Data Scientist - Apple Pay Marketing
Core
Reimagining how Apple Pay measures and optimizes its marketing through advanced statistical frameworks and AI/ML.
Role type
Senior IC machine-learning data scientist (marketing science)
Builds
Production-grade causal inference pipelines, ML-powered experiment analysis, and automated reporting workflows
Domain
Fintech marketing and media measurement
Deliverable
production ML models
Required skills
Marketing mix modeling, causal inference, incrementality testing, propensity modeling, Python, SQL, Generative AI/LLMs
Preferred skills
Paid media data analysis, awareness and performance marketing measurement, Generative AI for budget optimization, advanced degree in Statistics/ML/Econometrics
Technologies
pandas, NumPy, scikit-learn, statsmodels
Responsibilities
Design and implement marketing mix models and causal inference pipelines; Build and execute incrementality tests; Apply ML techniques for segmentation and behavioral pattern recognition; Partner with cross-functional teams to define success metrics; Build and maintain production-grade ML models; Leverage Generative AI to accelerate insight generation and automate reporting
Seniority
Senior, hands-on IC
