Senior Lifecycle Marketing Lead, App Store

Cupertino, United States of America💼 Full-time🗓 2026-09-18 → 2026-09-28

Core

Senior Growth Strategist responsible for mapping the App Store user lifecycle, leveraging AI/ML models and user signals to drive personalized growth experiences and sustainable business expansion.

Role type

Senior IC growth strategist (lifecycle marketing & AI)

Builds

AI-driven onboarding flows, personalized user experiences, and automated lifecycle interventions

Domain

Mobile app marketplace, growth strategy, machine learning

Deliverable

production ML models

Required skills

lifecycle marketing, user journey mapping, AI/ML strategy, cross-channel orchestration, A/B testing, data-driven decision making, stakeholder influence, multi-sided marketplace dynamics

Preferred skills

app marketplace platform experience, cross-functional program integration, ambiguity navigation

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About Apple

Computers and Electronics Manufacturing194620Cupertino, California, USFounded 1976

We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it. This is where your work can make a difference in people’s lives. Including your own. Apple is an equal opportunity employer that is committed to inclusion and diversity. Visit apple.com/careers to learn more.