Product Manager, Health
Core
Define and market new products and features for Apple Watch and Health, leading the development, introduction, and lifecycle of features in smartwatch, wearable, fitness, and health categories.
Role type
Product Marketing Manager (Health & Wearables)
Builds
Apple Watch and Health product features, marketing campaigns, and product positioning
Domain
Consumer electronics, wearable technology, health tech
Deliverable
product features
Required skills
Product strategy, competitive analysis, user research, product positioning, cross-functional collaboration, product lifecycle management, marketing communications, press relations, technology trend synthesis
Preferred skills
Hardware/software/services integration experience, health/fitness landscape expertise, keynote presentation skills, global travel, MBA
Technologies
Wearable sensing technologies, smartwatch platforms
Responsibilities
Conceptualize new products and features based on user needs; distill insights from data and competitive analysis to inform product decisions; define product positioning and key messages; work with engineering, design, and clinical teams through the product development cycle; develop launch activities, press releases, and marketing materials; serve as product ambassador at press briefings; research technology trends and user feedback to identify opportunities; manage trade-offs involving features, schedule, and lifecycle.
Seniority
Mid-Senior level, hands-on IC