Title Marketing Strategy Lead, Non-Fiction Series & Films— Apple TV
Core
Develop culturally resonant, audience-first marketing strategies and go-to-market plans for Non-Fiction series and films on Apple TV.
Role type
Senior Marketing Strategy Lead
Builds
360-degree marketing campaigns for Non-Fiction content
Domain
Entertainment / Media / Streaming
Deliverable
product features
Required skills
Non-Fiction genre expertise, 360-campaign strategy, media mix decisioning, budget optimization, brand partnerships, cross-functional collaboration
Preferred skills
Media analytics, ROI measurement, digital content creation, project management, matrixed organization experience
Technologies
Internal marketing systems, social platforms, email, editorial channels
Responsibilities
Lead title teams as strategic visionary and campaign quarterback; drive campaigns with development, producers, and filmmakers; execute brand partnerships and grassroots activations; manage multi-touchpoint creative assets; prioritize resources and timelines; support cross-functional planning and reporting.
Seniority
Senior, hands-on IC