海外知名射击端游-海外营销经理
Core
Overseas brand strategy and marketing execution for a high-quality PC/console shooter game, including brand positioning, content matrix planning, and localized campaigns.
Role type
Senior Brand Marketing Manager (Gaming)
Builds
Global brand identity, PGC content (trailers, KV), and regional marketing campaigns for a PC shooter game.
Domain
Gaming industry, PC/Console shooter games, Western markets.
Deliverable
product features
Required skills
Brand strategy, PGC content planning, cross-cultural marketing, data analysis, stakeholder coordination, community management, KOL management.
Preferred skills
Hardcore shooter game player, experience in overseas game marketing, content production experience.
Responsibilities
Define global brand positioning and value proposition; Plan and execute brand content matrix and marketing activities; Develop regional localization strategies and integrated marketing plans; Collaborate with R&D to align brand messaging with product roadmap; Coordinate cross-functional teams for key milestones; Monitor brand health metrics and iterate strategies.
Seniority
Senior, hands-on IC
