Head of Visual Merchandising
Core
Define and execute visual merchandising strategy, standards, and multi-sensory store experiences across a global retail network to drive commercial performance and brand storytelling.
Role type
Senior Visual Merchandising Leader (Head of VM)
Builds
High-conversion store environments, windows, fixtures, and sensory retail concepts (scent, taste, touch) for new stores, refits, and concessions.
Domain
Retail / Visual Merchandising / Sensory Experience
Deliverable
product features
Required skills
Visual merchandising strategy, budget ownership, multi-sensory concept design, data-driven commercial decision-making, team leadership, supplier negotiation, AI/automation integration
Preferred skills
Experience with planogramming tools, cross-functional collaboration with design teams, deep product knowledge of tea/brewing
Technologies
AI-supported planogramming, digital briefing and reporting tools
Responsibilities
Own VM strategy and core standards (hardware, signage, fixtures); direct in-store campaigns from concept to post-launch; deliver VM for new stores and emerging formats; pilot and measure multi-sensory experiences; manage VM operating budget and suppliers; utilize AI tools to optimize space and reduce manual effort.
Seniority
Senior, hands-on IC with team leadership
