Public Relations Manager, APAC / Japan
Core
Manage public relations and media relations campaigns for Xsolla's global commerce platform serving video game developers in the Asia-Pacific region.
Role type
Senior Public Relations Manager
Builds
Regional communications strategies, media placements, and brand awareness for game developers and fintech partners
Domain
Video game industry / Fintech / Web3
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic PR campaign planning, media relations management, crisis communications, content creation (press releases, articles), event planning and execution, cross-cultural communication, Japanese market localization
Preferred skills
Video game industry experience, fintech experience, influencer relationships, thought leadership content creation
Technologies
LINE, X/Twitter Japan, Naver
Responsibilities
Foster relationships with Tier 1 and local media outlets across Japan, South Korea, and Southeast Asia; Develop strategic media relations plans for high-profile placements in print, broadcast, and online media; Coordinate PR activities including event logistics and speaking opportunities; Collaborate with marketing teams to create engaging content for traditional and new media platforms; Manage media inquiries and interview requests; Craft content for press releases, bylined articles, and presentation scripts; Evaluate opportunities for partnerships, sponsorships, and advertising within the gaming and entertainment ecosystem; Establish relationships with thought leaders and industry associations; Keep abreast of industry trends and make recommendations on communication strategies.
Seniority
Senior, hands-on IC
