Marketing Specialist - LAM
Core
Drive local growth for a national franchise network of aesthetics and beauty clinics by executing tailored local marketing strategies, events, and digital campaigns.
Role type
Local Area Marketing Specialist (Franchise Support)
Builds
Local marketing plans, events, digital campaigns, and a Local Area Marketing (LAM) Portal resource hub.
Domain
Healthcare aesthetics & beauty retail / Franchise marketing
Deliverable
product features
Required skills
Integrated marketing campaign execution, local event coordination, digital marketing (social media, EDM, SMS), stakeholder management, data analysis, content creation (Canva/Adobe), project management
Preferred skills
Experience in franchise/retail environments, Adobe Creative Suite proficiency, Microsoft Excel/PowerPoint
Responsibilities
Partner with franchise partners to develop and execute local area marketing plans; Localise national campaigns for individual clinic markets; Drive lead generation through digital and traditional channels; Coordinate local events and activations; Manage relationships with shopping centres and media partners; Maintain the LAM Portal; Create marketing templates and collateral; Monitor campaign performance and optimize ROI.
Seniority
Junior to Mid-level, hands-on IC