Sr. Product Analyst – Lead Generation
Core
Senior Product Analyst leading end-to-end analytical work for the Lead Generation team to inform product decisions, improve customer experience, and drive growth for agencies and SMBs.
Role type
Senior IC Product Analyst (Lead Generation)
Builds
Funnels, Websites, AI Studio, Forms, Surveys, Quizzes, Domains, Media, QR Codes, Listings, SEO, Analytics, and Tracking products
Domain
SaaS / B2B / Lead Generation
Deliverable
dashboards & analysis
Required skills
SQL, product analytics, customer research, funnel analysis, cohort analysis, A/B testing, data visualization, hypothesis validation, data quality management
Preferred skills
Experience with Amplitude, Mixpanel, Pendo, Tableau, Looker, Power BI
Technologies
SQL, Amplitude, Mixpanel, Pendo, Tableau, Looker, Power BI
Responsibilities
Own end-to-end product analyses across LeadGen products; Partner with Product Managers to define success metrics and measurement frameworks; Build and maintain dashboards for product health and business outcomes; Lead funnel and journey analyses to identify friction; Conduct cohort, segmentation, and retention analyses; Partner with Product Managers to size opportunities and prioritize initiatives; Define measurement plans before feature launches; Partner with Engineering and Data teams to define events and tracking requirements; Proactively identify and resolve data quality issues; Design and analyze A/B tests and product experiments; Lead customer research including interviews and surveys; Mentor junior analysts
Seniority
Senior, hands-on IC