Insights Analyst
Core
Support publishing and product teams with actionable data insights to inform business decisions, player understanding, and content performance.
Role type
Insights Analyst
Builds
Weekly Insight Packages, tracking dashboards, and data-driven presentations
Domain
Gaming / Digital Consumer
Deliverable
dashboards & analysis
Required skills
SQL, data exploration, cohort/funnel/retention analysis, metric definition, hypothesis formulation, presentation skills
Preferred skills
Databricks, BigQuery, Redshift, AI-driven data analysis, cross-cultural communication, Chinese proficiency
Responsibilities
Conduct self-serve data exploration using SQL to analyze cohorts, funnels, retention, and campaign performance; Maintain tracking dashboards covering awareness, engagement, and conversion metrics; Own and deliver a weekly Insight Package summarizing key learnings and recommendations; Work with internal data teams to define metrics, validate models, and translate findings into actionable publishing insights; Turn broad business or dev questions into clear hypotheses and structured research plans; Prepare concise, data-driven presentations that influence decision-making at both studio and publishing levels.
