Azure Product Led Growth Strategy Lead
Core
Own the Azure product-led growth vision, strategy, operating model, and multi-horizon roadmap, connecting customer outcomes with business priorities across acquisition, activation, conversion, expansion, and retention.
Role type
senior IC product-led growth strategy lead
Builds
Azure portal customer journey, trial and onboarding motions, in-product cross-sell strategies, and lifecycle/retention programs
Domain
Cloud computing (Azure) + Product Growth
Deliverable
product features
Required skills
product-led growth strategy, customer journey mapping, conversion rate optimization, experimentation program design, lifecycle and retention strategy, data-driven decision making, cross-functional leadership, executive reporting, stakeholder influence
Responsibilities
Define and improve Azure trial and onboarding motions; Develop in-product cross-sell and selling strategies; Build a disciplined conversion-rate optimization and experimentation program; Create a lifecycle and retention strategy; Coach and influence cross-functional teams; Create, measure, and report on KPIs
Seniority
Senior, hands-on IC
