Director of Integrated Creative
Core
Lead creative development and concepting for integrated marketing campaigns, social, and creator-adjacent work, translating audience insights and business priorities into scalable creative solutions.
Role type
Senior IC creative director (integrated marketing)
Builds
Integrated marketing campaigns, creative platforms, and storytelling approaches across digital, social, and brand channels
Domain
Marketing, Advertising, Entertainment
Deliverable
product features
Required skills
Integrated campaign concepting, multi-channel creative leadership, AI-enabled creative workflows, agency partnership management, strategic storytelling, hands-on creative direction, team mentorship, cross-functional collaboration
Preferred skills
Experience in computer games or entertainment, portfolio demonstrating conceptual thinking
Technologies
AI-enabled tools, modern creative tools
Responsibilities
Develop campaign ideas, creative platforms, and storytelling approaches; provide creative direction and feedback throughout concept development; manage and mentor a team of creatives including writers and art directors; partner with internal teams and external agencies to ensure high creative standards; champion innovative creative approaches including AI tools
Seniority
Senior, hands-on IC with people management
