Sr. Product Marketing Manager, Marketplace Category Management
Core
Designing playbooks and owning end-to-end responsibility for marketplace category management, executing merchandising plans, and analyzing customer behavior to drive web store conversion rates.
Role type
Senior Product Marketing Manager (Marketplace Category Management)
Builds
Merchandising strategies, retargeting programs, cross-category placements, and optimized product detail pages.
Domain
eCommerce / Marketplace
Deliverable
product features
Required skills
eCommerce site merchandising, product marketing, web technology, A/B testing, personalization, site optimization, audience insight synthesis, cross-functional leadership, data-driven decision making
Preferred skills
Experience with virtual team alignment, senior leadership influence
Technologies
A/B testing tools, personalization engines, web analytics platforms
Responsibilities
Designing playbooks for category management, executing merchandising plans, tracking customer needs via behavior signals, developing and testing new tactics to increase conversion rates, improving product detail page quality, reporting marketing results to executives
Seniority
Senior, hands-on IC