Senior Channel Marketing Lead
Core
Drive AI adoption and optimize the retail labor operating model across North America to improve field team performance and business value.
Role type
Senior Channel Marketing Lead (AI & Labor Operations)
Builds
AI-enabled field solutions, optimized labor deployment strategies, and scalable retail execution models.
Domain
Retail, Consumer Goods, AI Implementation, Labor Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
AI adoption strategy, retail labor ecosystem management, vendor/agency relationship management, project leadership, KPI framework design, budget ownership, cross-functional partnership, low-code solution building, data-driven optimization, stakeholder management
Preferred skills
Enterprise AI agent integration, global stakeholder collaboration, retail-specific customization
Technologies
Low-code platforms, AI agents, data analytics frameworks
Responsibilities
Identify process gaps for AI implementation and build lightweight solutions; Lead AI pilots and create a prioritized pipeline of opportunities; Manage end-to-end labor operating model including agency strategy and deployment; Establish KPIs and measurement frameworks for labor and AI programs; Own labor budget, contracts, and investment cases; Partner with Sales, Marketing, and Finance to align labor investments with business impact.
Seniority
Senior, hands-on IC with strategic oversight
