Director, Digital and Broadcast Content Strategy

Digital & Broadcast Content Strategy Define how digital, broadcast, and on-demand content experiences support event objectives, audience engagement, business priorities, and long-term content value. Translate business objectives into clear digital and broadcast content strategies, programming approaches, and audience experiences that scale across events and channels. Define success measures for digital and broadcast content experiences and use audience insights, engagement data, and event outcomes to inform future strategy. Ensure content is designed as a lifecycle asset, extending value before, during, and after events. Provide strategic inputs for production planning, space planning, programming windows, talent needs, content capture priorities, and post-event publishing requirements. 5+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience. Bachelor's Degree in Business, Marketing, Communications, Public Relations, Liberal Arts, Performing Arts, or related field AND 10+ years business to business, business to consumer, enterprise technology, digital, or experiential/event marketing experience in the technology industry OR equivalent experience. 8+ years marketing experience in a large multinational organization or creative/media agency. Events, Digital & Integrated Marketing Technology Integrated Event and Digital Marketing Technology